Tonka Toys Look Books - Mini Catalog


Sears and Roebuck had their Wish Book. Tonka Toys had their Look Book. As a means of informing the consumer of the various models offered in the Tonka toy line, Tonka began to include a small catalog with each of their packaged toys. The consumer catalog or Look Book was basically a much smaller version of the catalog Tonka sent to toy retailers for them the use to make their decisions on which Tonka truck they wanted to put on their shelves.

Tonka issued their first Look Book in late 1953. Tonka continued to place the very popular catalog with their new toys through the mid 1970's. A little known fact is that Tonka did not publish a Look Book in 1971. Tonka was going through a downturn in business and to cut costs, decided to carryover the 1970 Look Book into 1971. Also of note: from 1953 through 1970/71, the Tonka Look Book listed all models available to the consumer. Beginning in 1972, Tonka just included a sampling of the models offered in the various series in the Look Book.

Featured below are the covers of Tonka Look Books issued from 1953 through 1975. Thanks to Patrick O'Neil for a copy of his rare 1953 Look Book. Thanks to Ray Ross for a copy of his 1954 Look Book. Thanks also to Mike for scanning a copy of his 1955, 1957, 1958 and 1959 Look Books. Last but not least, thanks to Tim Wahl for scanning a copy of his 1964 Canadian Look Book.


Click any Look Book cover to view the contents


1953 Look Book
1953 Look Book
1954 Look Book
1954 Look Book
1955 Look Book
1955 Look Book


1956 Look Book
1956 Look Book
1957 Look Book
1957 Look Book
1958 Look Book
1958 Look Book


1959 Look Book
1959 Look Book
1960 Look Book
1960 Look Book
1961 Look Book
1961 Look Book


1962 Look Book
1962 Look Book
1963 Look Book
1963 Look Book
1964 Look Book
1964 Look Book


1965 Look Book
1965 Look Book
1966 Look Book Variation
1966 Look Book Variation
1966 Look Book
1966 Look Book


1967 Look Book
1967 Look Book
1968 Look Book
1968 Look Book
1968 Canadian Look Book
1968 Canadian Look Book


1969 Look Book
1969 Look Book
1970-1971 Look Book
1970 - 1971 Look Book
1972 Look Book
1972 Look Book


1973 Look Book Style A
1973 Look Book Style A
1973 Look Book Style B
1973 Look Book Style B
1974 Look Book
1974 Look Book


1975 Look Book
1975 Look Book

Other Tonka Toys Catalogs, Brochures, Booklets and Instruction Sheets


1964 Modek 425 Instruction Sheet
Instruction Sheet Model 425
new
1983 UK Dealer Catalog
1983 UK Dealer Catalog