Tonka Corporation Chronology Page 2
|1953 - 1969|
|1953||Parker Brothers becomes first game company to advertise on television.|
|1956||Mound Metalcraft changes name to Tonka Toys, Inc.
Joseph McVicker, of the Rainbow company, introduces Play-Doh® modeling compound, offered in a single color, white.
|1957||Three additional colors of Play-Doh® modeling compound are added.|
|1958||Kenner Products becomes one of the first toy companies to use nationwide television advertising. The company was also one of the first sponsors of the Captain Kangaroo Show.|
|1959||Tonka acquired Empire Plastics.
Parker Brothers introduces Risk® board game in the U.S.
Kenner Products introduces the Give-A-Show® projector, a product which was to be a success for over 20 years.
|1961||Tonka is listed on the American Stock Exchange.|
|1963||Kenner sets up a year-round New York showroom.
Kenner Products introduces Easy-Bake® oven.
Tonka introduces the Mini-Tonka® series.
Tonka signs a licensing agreement with Rayon Surfaces of Auckland, New Zealand, which eventually becomes Tonka New Zealand
|1964||Tonka introduces the Mighty Dump truck.
On June 22nd, Tonka Toys Incorporated acquired a 3 year option to buy controlling interest in Mercury Tool and Stamping Limited of Toronto, Canada, the forerunner to Tonka Canada.
Tonka acquires Mell Manufacturing Company of Chicago, Illinois.
|1965||Tonka introduces the Mighty Tonka® series.
General Mills purchases Cincinnati-based Rainbow Crafts, the Play-Doh® manufacturer
Tonka Toys, Inc. changes its name to Tonka Corporation.
|1966||Kenner Products introduces Spirograph® design toys.|
|1967||General Mills purchases Kenner Products.|
|1968||Mercury Tool and Stamping Limited changes its name to Tonka Canada.
General Mills purchases Parker Brothers.
Tonka introduces the Tiny-Tonka® series.
|1969||Tonka had distribution and/or manufacturing capabilities in Canada, the United Kingdom, West Germany, France, Italy, Holland, Switzerland, Austria, Ireland and Sweden.|